What is a status page?
A status page is a dedicated web page that publicly communicates the real-time health of a service and the status of any ongoing incidents to its users.
Status page, defined
A status page is the channel through which a company tells its users, in plain language, whether its service is working. Instead of leaving customers to guess during an outage, it presents the current operational state of each component — operational, degraded, or down — and a chronological log of incident updates.
Status pages come in two flavors. A public status page faces your customers and lives on its own domain or subdomain. An internal status page serves employees and shows the health of internal tools. Both reduce the flood of "is it just me?" support tickets during an incident by making the answer self-serve.
What a status page contains
A good status page is more than a green light. These are the building blocks that make it genuinely useful during an incident.
Component status
The page breaks your service into components — API, dashboard, payments — each with its own state, so users see exactly what's affected rather than a single all-or-nothing indicator.
Incident updates
During an incident, the team posts timestamped updates — investigating, identified, monitoring, resolved — so users follow progress without contacting support.
Subscriptions
Users can subscribe — often by email — to be notified automatically when an incident is opened or resolved, turning the page into a push channel instead of one they must refresh.
Maintenance windows
Scheduled maintenance can be announced ahead of time so planned downtime doesn't get mistaken for an unexpected outage and trigger needless alarm.
Uptime history
Many status pages show a rolling history of past uptime and incidents, giving prospective customers evidence of your reliability track record.
Why status pages matter
Outages are inevitable; how you communicate during them is a choice. A clear, honest status page builds trust by acknowledging problems openly, while silence breeds frustration and support tickets. It also deflects load from your support team at the exact moment they're busiest.
For B2B products, a public status page with uptime history is increasingly part of the buying process — prospects check it to judge reliability before they sign. A page that's well-maintained signals operational seriousness; an abandoned one does the opposite.
Status pages in AllStak
AllStak includes hosted status pages so you can publish a public page of your service's health and post incident updates without standing up a separate tool. Visitors can subscribe by email to be notified when you open or resolve an incident.
Because the status page lives in the same platform as your uptime monitoring and incident management, the signals that tell you something is wrong and the page that tells your users about it are part of one workflow.
Status page FAQ
What is a status page used for?
It communicates whether a service is working and shares updates during incidents and maintenance, so users get answers without filing a support ticket.
What's the difference between a public and internal status page?
A public status page faces your customers and shows the health of your product. An internal one serves employees and shows the health of internal tools and dependencies.
Should a status page update automatically or manually?
Both are common. Component status can be driven automatically from uptime checks, while incident updates are usually posted manually so the wording is clear and human during a crisis.
How do users get notified of incidents?
Users subscribe to the status page — commonly by email — and receive a notification automatically when an incident is opened, updated, or resolved.
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Publish a status page in minutes
AllStak's hosted status pages let you communicate health, post incident updates, and notify email subscribers — alongside your uptime and incident tools. Start free.